Assessor Resource

BSBMKG416
Market goods and services internationally

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to market goods and services internationally in line with the organisation’s marketing plan and marketing strategy for a specified international target market.

It applies to individuals with a broad knowledge of marketing who contribute well-developed skills in creating solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. They provide leadership and guidance to others and have limited responsibility for the output of others.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select appropriate marketing activities

1.1 Access marketing plan and marketing strategy for specific international target market

1.2 Seek clarification as required, to interpret marketing plan and marketing strategy

1.3 Develop a potential range of marketing activities

1.4 Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken

1.5 Seek and obtain assistance as required, to select appropriate marketing activities

1.6 Document selected marketing activities with costs and rationale for selection and obtain approval for implementation

2. Implement international marketing activities

2.1 Prioritise marketing activities and obtain resources for their implementation

2.2 Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies

2.3 Implement promotional activities in accordance with marketing objectives and budgetary requirements

2.4 Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets

2.5 Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations

3. Monitor and review marketing performance

3.1 Monitor progress against performance, analyse performance gaps and take corrective action as required

3.2 Analyse overperformance against targets for trends, and set new targets

3.3 Encourage all staff involved in marketing activities to propose ways to improve marketing performance

3.4 Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes

3.5 Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing

3.6 Analyse changes in market phenomena for new business opportunities

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select appropriate marketing activities

1.1 Access marketing plan and marketing strategy for specific international target market

1.2 Seek clarification as required, to interpret marketing plan and marketing strategy

1.3 Develop a potential range of marketing activities

1.4 Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken

1.5 Seek and obtain assistance as required, to select appropriate marketing activities

1.6 Document selected marketing activities with costs and rationale for selection and obtain approval for implementation

2. Implement international marketing activities

2.1 Prioritise marketing activities and obtain resources for their implementation

2.2 Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies

2.3 Implement promotional activities in accordance with marketing objectives and budgetary requirements

2.4 Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets

2.5 Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations

3. Monitor and review marketing performance

3.1 Monitor progress against performance, analyse performance gaps and take corrective action as required

3.2 Analyse overperformance against targets for trends, and set new targets

3.3 Encourage all staff involved in marketing activities to propose ways to improve marketing performance

3.4 Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes

3.5 Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing

3.6 Analyse changes in market phenomena for new business opportunities

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Access marketing plan and marketing strategy for specific international target market 
Seek clarification as required, to interpret marketing plan and marketing strategy 
Develop a potential range of marketing activities 
Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken 
Seek and obtain assistance as required, to select appropriate marketing activities 
Document selected marketing activities with costs and rationale for selection and obtain approval for implementation 
Prioritise marketing activities and obtain resources for their implementation 
Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies 
Implement promotional activities in accordance with marketing objectives and budgetary requirements 
Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets 
Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations 
Monitor progress against performance, analyse performance gaps and take corrective action as required 
Analyse overperformance against targets for trends, and set new targets 
Encourage all staff involved in marketing activities to propose ways to improve marketing performance 
Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes 
Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing 
Analyse changes in market phenomena for new business opportunities 

Forms

Assessment Cover Sheet

BSBMKG416 - Market goods and services internationally
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Assessment Record Sheet

BSBMKG416 - Market goods and services internationally

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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